‘Is this the happiest we can be?’

‘Is this going to be how we spend the rest of our working days?’

With two young children and over 20 years of experience, each in the world of branding and graphic design, these were the thoughts Caroline and I had swirling around our heads during the summer of 2020. 

At the time, I juggled AoPP with working for a creative consultancy, and Caroline juggled AoPP with home-schooling our kids — remember lockdown life? 😵‍💫

For both of us, work had always been more than just earning a living. And the pandemic suddenly put a magnifying glass on our lives.

Back then, AoPP was just a creative outlet, a side hustle, but it was whispering in my ear constantly. So, that summer, we took the plunge and decided to turn AoPP into a full-time gig.

Since then, we’ve been exploring our dream of combining art with play and striving to provide fantastic products and an enjoyable and friendly service to our customers.

But we don’t plan to take over the world.

We also want to pick up our kids from school, be present in our lives and enjoy the valuable time we have. And, of course, play a little ping pong! So, our business goals sit firmly within our family goals, too.

Following this dream has given us the utmost respect for anyone who has an idea. Develops it. Designs it. Prototypes it. Builds it. Promotes it. And eventually sells it. 

It’s harder than we ever imagined! 

Pursuing a passion project takes a lot of belief, perseverance and plain old graft.

But we’re proud of where we’ve got to and how we got here. And as part of this journey, we have a strong focus on supporting good causes. 

So far, we have raised over £30k for various charities.

I don't know where you are on your life journey.

But if you’re following your passion and still doing your thing whilst navigating life in a post-Brexit, post-pandemic, messed-up world, then you’re doing great. Believe.

Here’s to following your dreams…